RSS also know as “Really Simple Syndication” is an XML-based code used to publish frequently updated content, like web blogs or podcasts.  An RSS document, which is called a “feed”, is either partial or full text that users subscribe and thus control the information they desire from their favorite websites.

A couple of ways to utilize RSS feeds is to have a web blog or to write content rich articles.  Create a page where you regularly add your thoughts (more…)

In the “good ‘ol days” Search Engine Optimization (SEO) was all about keywords.  If you repeated the right keywords a gazillion times throughout your homepage you could find yourself on the first page of a Google search.  Search engines have learned our tricky ways and now the algorithms have been changed for the better.

The world of internet marketing can be complicated and downright scary.  It is not a straightforward, build a great site and you will be inundated with customers, kind of world.  There are many tools for internet marketing and one of them is backlinking. (more…)

Keeping it simple and avoiding useless and confusing features are the best ways to improve your website.  Here are  some easy ways  to improve your website and get your customers and visitors to keep coming back.

1. Are the important areas of information above the fold?  ‘Above the fold’ is an old newspaper term where the editor would make sure the eye catching headlines (more…)

So here you are ready to get yourself a professional web design presence.  You have considered doing it yourself or having that ever talented brother-in-law do it for you.  Now you are reconsidering after researching the subject because you realize you are out of your element, you are a business man after all not a web designer.  There are a few criteria you will need to follow to help you find a good web design company.

First off you need to decide how you want your site to look.  Do you want only essential information or do you want your whole store online?  Are you trying to establish a closer relationship with current customers or are you looking for new ones?  Once you have determined your initial requirements you need to write them down and use them as a basis for evaluating a website design company. (more…)

Website content is extremely important because it meets so many different functions for your website and website business. A good website design company realizes the importance of this and will strive to get you top website copy for your dollars. You want a website design company that creates a useful and informational site that has clearly written content that accurately describes what you are trying to sell, whether its an idea or product.

Relevant content should be written for the average consumer to be read and understood easily. (more…)