It seems every year the Holiday Season begins even more early than the year before.  You are shopping for Halloween candy on one aisle and on the next is Christmas trees fully decorated.  I prefer to celebrate one holiday at a time but I have worked in retail and I understand their reasons behind it all.  They have so much Christmas merchandise to put out that they have to start early to get it all on the floor and out of their warehouse so more Christmas merchandise can be moved out to the floor. 

This can also be the problem on a website. You have so many ideas and items of merchandise to sell that sometimes you can get bogged down in the details.  You have gone halfway through your fiscal year (more…)

Customer satisfaction is the number one goal of any business.  It’s what you work toward and enjoy the afterglow of when you have accomplished your mission.  What you are hoping for is customer satisfaction to develop into customer loyalty.  Almost 40% of your satisfied customers will eventually do business with your competition.  Now, I know you are thinking “Well I still have over 50% coming back” but that thought may be costing you more than you think.  Attracting new customers can cost twice as much as keeping your existing customer base and that’s money you want in your profit margin not in your marketing losses.

What is it then you need to solve this problem?  You need to go beyond customer satisfaction and establish a rapport with you customers.  (more…)