Top Five Ways to Get Your Website Noticed
Post by Elizabeth
The goal of every website owner is to be noticed. You want to have a high page ranking so that you are recognized by the search engines and of course you want potential customers to find you before they see your competitors. Here are a few simple ways to beef up your “get noticed” factor.
First you need a keyword heavy domain name. You may think that just naming it your current business name is sufficient but in reality you have to prepare early on in this game to get ahead. Your best bet is for you to purchase two domain names. One is your business name which is printed on your business materials and a keyword domain name. Your business name website then redirects you to the keyword domain. Of course it has to be available and you may have to come up with a few before you find one that is available for purchasing and it has the keywords that work best for you. You should use a keyword program that will generate you a list of keywords that are relevant to your business. You then combine them in a manner that makes some kind of sense and see if that particular site is available. An example of this is that your greeting card company is named Yesterday’s Rice but your domain name is uniquehandmadegreetingcards.com. The search engines recognize the keyword domain, that bumps up your page ranking, and the customers just type in your storefront name to find you on the business domain.
Optimizing your meta tags, especially your title tag is the next step to getting your web site noticed. The meta tag description describes your website’s content which helps the search engine robots find the keyword dense summary. Some SERP’s use this summary so you want to make sure its contents are enticing to the reader. You also need to list your keywords in order of importance in the meta keyword tag. You need to update these every couple of months so that your keywords are the most current. Be careful of misspellings, use the plural forms of the keywords and do not repeat them too often or you can be penalized for spamming. Also you need to keep it to a reasonable amount of keywords per page. The recommended maximum is 25.
The next item on our list is h1 tags. An h1 tag is used as a page header designation. It is much like opening up the paper and glancing at the headlines. Catchy headlines grab your interest and you want to catch the interest of your visitor and the search engine spiders. You should have only one h1 tag on each page because search engines assume this is the page title and if you have too many it lessens the keyword impact. Too many h1 tags push your content further down on the page as well and your visitors may decide there is just too much scrolling to try to find the content they are looking for.
Body text needs to be well planned and written so that it is easy to read and understand. Unless you are a technical website or subject, keep it simple. Here again you need to take time to do some extensive keyword research. You want it to be liberally dusted with keywords but also remember to use alternate meanings and spellings. This is where a thesaurus comes in mighty handy. The golden rule here is keep it on topic and don’t bore your visitors.
Backlinking is number five on our list to get your website noticed. The company I work for uses a SEO program that really lessens some of the steps required do to this like auto filling out some of the forms. Now don’t get greedy and backlink to any website you come across. If your business is car widgets don’t backlink to a baby product website. You can also post backlinks in forums but once again stay on topic. The car widget website owner would benefit most in posting in a car enthusiast forum.
These suggestions are not very difficult but they can be time consuming. This is where hiring a web development company can be very cost effective. The business owner can be out there working on a different aspect of their business while the web development company manages the marketing of the website on the internet.
