The Power of Color in Website Design
Sunday, August 19th, 2007The science of color and its interpretation is considered a “soft science” but a great deal of research shows that color matters it plays an important role in all our visual experiences. Some people would argue that man is basically an animal with a few extra brain cells. In one respect we do react on a gut level to color no matter what the “intellectual” words might say.
Studies have shown that over 90 percent said that they put more importance on color when purchasing products. Knowing this, a business needs to assess what instinctual level reaction they want from their customers. Here is sampling of the different meaning of colors based primarily on the European definitions. (more…)



